Privacy Policy

 

This Privacy Notice explains in detail the types of personal data we may collect about you when you interact with us. It also explains how we’ll store and handle that data and keep it safe.

 

What is the legal basis?

The law on data protection in Colombia and the UK sets out several reasons for which a company may collect and process your personal data, including:

1. Consent – under certain circumstances, we can collect and process your data with your consent (for example when you tick a box to receive marketing communications).

2. Contractual Obligations – under certain circumstances we may need your personal data to comply with our contractual obligations.

3. Legal compliance – if the law requires us to, we may need to collect and process your data.

4. Legitimate interest – In specific situations, we require your data to pursue our legitimate interests in a way which might reasonably be expected as part of running our business and which does not materially impact your rights, freedom or interests. For example, we may use your order history to send more relevant marketing communications.

 

When do we collect your personal data?

• When you contact us by any means with queries, requests etc.

• When you place an order with us

• When you engage with us on social media

• When you make a request to access our website and subsequently activate your account

• When you choose to complete any surveys we send you

• We collect data from publicly-available sources when you have given your consent to share information or where the information is made public as a matter of law.

 

What personal information do we collect?

We store and process the following personal data:

• Name

• Company

• Job Title

• Address

• Email

• Telephone/Mobile number

• Details of your interactions with us via email, social media, phone or in person. 

• Details of your visits to our websites and which site you came from to ours.

• Information gathered by the use of cookies in your web browser. 

• Your social media username, if you interact with us through those channels, to help us respond to your comments, questions or feedback.

 

To deliver the best possible web experience, we collect technical information about your internet connection and browser as well as the country and telephone code where your computer is located, the web pages viewed during your visit, the advertisements you clicked on, and any search terms you entered.

 

To respond to your inquiries and requests. Handling the information you sent enables us to respond. We may also keep a record of these to inform any future communication with us and to demonstrate how we communicated with you throughout. We do this on the basis of our contractual obligations to you, our legal obligations and our legitimate interests in providing you with the best service.

 

With your consent, we will use your personal data, preferences, and details of your orders to keep you informed by email, web, telephone and post about relevant products and services, promotions and events. Of course, you are free to opt out of hearing from us by any of these channels at any time by contacting us at info@aracanto.com 

 

To send you communications required by law or which are necessary to inform you about our changes to the services we provide you. For example, updates to this Privacy Notice, These service messages will not include any promotional content and do not require prior consent when sent by email. If we do not use your personal data for these purposes, we would be unable to comply with our legal obligations.

 

To comply with our contractual or legal obligations to share data with law enforcement.

 

To send you survey and feedback requests to help improve our services. These messages will not include any promotional content and do not require prior consent when sent by email. We have a legitimate interest to do so as this helps make our products or services more relevant to you.

 

Of course, you are free to opt out of receiving these requests from us at any time by contacting us at info@aracanto.com

 

How we protect your personal data:

We are committed to protecting your privacy and to respecting the personal data you supply to us.

We secure access to all transactional areas of our websites and apps using ‘https’ technology.

Access to your personal data is password-protected.

 

How long will we keep your personal data?

Whenever we collect or process your personal data, we’ll only keep it for as long as is necessary for the purpose for which it was collected.

At the end of that retention period, your data will either be deleted completely or anonymised, for example by aggregation with other data so that it can be used in a non-identifiable way for statistical analysis and business planning.

 

Who do we share your personal data with?

We may share your personal information with affiliated companies, as well as with our trusted partners to provide you with the best service. We will not disclose, sell or rent your personal information to any other third party.

 

If a third party acquires all (or substantially all) of our business and/or assets, we may disclose your personal information to that third party in connection with the acquisition

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What are your rights over your personal data?

You have the right to request:

• Access to the personal data we hold about you, free of charge in most cases.

• The correction of your personal data when incorrect, out of date or incomplete.

• That we stop using your personal data for direct marketing (either through specific channels, or all channels).

• That we stop any consent-based processing of your personal data after you withdraw that consent.

 

You have the right to request a copy of any information held about you at any time, and also to have that information corrected if it is inaccurate. To ask for your information, please contact us at info@aracanto.com.

If we choose not to action your request we will explain to you the reasons for our refusal.

 

Your right to withdraw consent:

Whenever you have given us your consent to use your personal data, you have the right to change your mind at any time and withdraw that consent.

 

In cases where we are processing your personal data on the basis of our legitimate interest, you can ask us to stop for reasons connected to your individual situation. We must then do so unless we believe we have a legitimate overriding reason to continue processing your personal data.

 

Direct marketing

You have the right to stop the use of your personal data for direct marketing activity through all channels, or selected channels. We must always comply with your request.

 

How can you stop the use of your personal data for direct marketing?

There are several ways you can stop direct marketing communications from us:

• Click the ‘unsubscribe’ link in any email communication that we send you.

• Contact us at info@aracanto.com

 

Please note that you may continue to receive communications for a short period after changing your preferences while our systems are fully updated.

 

 

Any Questions?

We hope this Privacy Notice has been helpful in setting out the way we handle your personal data and your rights to control it.

If you have any questions that haven’t been covered, please contact us at info@aracanto.com